With the success of 2010 COD campaign, we went for it again. The program consisted of buzz generation around COD XP (Activision's Launch Event in LA), followed with some strategic ad placements all over the gamisphere which all pushed to a Facebook game and Jeep.com. We created an experience that was gamer centric, tying into behaviour and gaming culture to create a stronger connection to the Jeep Brand (the ultimate goal of the COD/Jeep relationship, gaining consideration from the younger gaming audience). Engagement/Sharing was high, with more than a 100,000+ new fans (a metric our client really cares about). This was a truly group effort and thats what made it shine.
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