I’m a geek, constantly looking for the next big thing and the latest obsession. Currently, I’m obsessed with, (in no particular order): rich user experience, mobile, surfing, meaningful content, photography, Nicaragua, good gin, and the list goes on. Most importantly, it’s about doing good work – not just winning awards, but solving business challenges – and finding inspiration in everything.
I knew from an early age that I wanted to be in Advertising- my mother worked in the business. I was always fascinated with the creative department, (although it could have been all those art markers and colour photocopiers clouding my judgment with their wonderful aromas.) I still have a weakness for a good whiff of a Sharpie.
When I started learning design in the early 90’s, schools were still teaching most of the fundamentals by hand. After two and a half years, I made my first big pitch- to the school Dean. Digital design programs didn’t exist at the time, so I convinced the Dean to let me create my own curriculum.