I’m a geek, constantly obsessed with the next big thing and the latest distraction. Currently, I’m obsessed with, (in no particular order): Rich User Experience, Mobile, Surfing (waves, not the web), R/C Vehicles, Redefining the Automotive Purchase Funnel, AirSoft Guns, Building a Creative Department, Ball Caps, Process, Nespresso, Meaningful Content, Engaging the Consumer in Conversation, Vans (kicks), Social Activity, Fixies, Analytics, Photography, Costa Rica, Good Bourbon, Caymus Vineyard, Harleys, and the list goes on. Most importantly, it’s about doing good work – not just winning awards, but solving business challenges – and finding inspiration in everything.
I knew from an early age that I wanted to be in Advertising- my mother worked in the business. I was always fascinated with the creative department, (although it could have been all those art markers and colour photocopiers clouding my judgment with their wonderful aromas.) I still have a weakness for a good whiff of a Sharpie.
When I started learning design in the early 90’s, schools were still teaching most of the fundamentals by hand. After two and a half years, I made my first big pitch- to the school Dean. Digital design programs didn’t exist at the time, so I convinced the Dean to let me create my own curriculum.
I ended up in night classes with seasoned working creatives learning about the wonders of digital design production. Trading my quickly learned software skills for the priceless experience of my classmates gave me a unique education that I cherish to this day.
In 1996, I was fresh out of school and looking for a job in Digital Advertising. There weren’t a lot of options, so I settled on Porn.
I worked for about a year creating, editing, and strategizing for several very successful porn sites. It was an interesting time. The porn industry has always been at the forefront of technology, and it’s well known that it played a big part in forming the initial demand for the web. I learned about ecommerce, streaming, video editing, and coding. I was again, getting a unique education.
After more than a year of being desensitized by the dirty Porn industry I knew I had to get out. It took courage to put my shady experience on my CV, but once I did, I was surprised to find myself working a MacLaren McCann.
The rest is history. For over fifteen years, I’ve travelled between big agency and small boutique, working for a variety of clients in both digital and mass honing my skills and abilities along the way. I’m passionate about doing great work and helping out the team. It’s an adventure that rewards me everyday, I feel luck to be able to do what I love for a living.