Pitches
Welcome behind the curtain of Hryciuk.com, below you will find …
Welcome behind the curtain of Hryciuk.com, below you will find a cross section of pitch and creative decks that I prefer to showcase privately to give you a sense of the caliber of work I produce. Please don’t hesitate to peruse my Portfolio as well.
I think in todays market we need to solve business problems more than communication problems. With that said I find most winning solutions are not just campaigns but platforms, we need to give consumers/audiences value or cultural significance to get their attention and garner consideration or interest. One off campaigns just don’t have the power they used to, now it’s an on going open communication channel that wins the day.
Here are some examples of some of my latest work, please keep this confidential. In all cases I was heavily involved in devising the solution and presentation.
Harley Davidson Street
Original Launch Campaign Ideas
Harley is launching a new bike to a new younger audience and needed ideas that would help propel them onto the world stage while also building more social clout. The solve ended up being social at its very core, putting the brand and it’s message into the hands of the audience itself.
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Goggle Canada
Winning Pitch Deck
Google has really expanded their operation here in Canada and they were on the search for a digital partner to help with their B2B marketing activities. Joining forces with Bensimon’s PR arm (Narrative) we answered the call with hyper local ideas/strategies to really connect them with their audience in fresh new ways that only google could deliver.
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Nestlé Canada
Winning Pitch Deck
Nestlé asked “What’s the one thing we should do with our confectionary brands to become a digital leader?”. Well that wasn’t a simple answer, in the end we gave them a series of great ideas/strategies to get them started. It was the right answer and won the business.
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Abercrombie and Fitch
Winning Pitch Deck
US Digital AOR We came up with a social engagement platform that functioned like a rewards program without openly calling itself that. Based on the insight that the youth who love/live the brand are all about being in the know and needing to feel special. So we created a ultra exclusive social club that rewarded that need. MultiChannel components delivered messaging and fulfilment. Events, Rewards, etc… would only grow as the membership did. Its still in development but easily won us the business
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FourSeason Hotels
Winning Pitch Deck
World Wide Digital AOR (we eventually turned down the business for reasons I cannot disclose)
FourSeasons Hotels are know for their service, in most cases it’s unmatched. We wanted to take all of their digital interactions with their guests and have them reflect that level of service. Semantic in a nutshell, every interaction with the hotel, staff, site, in room would constantly learn the behaviour, likes and dislikes of said guest, bring an unmatched experience and level of service. The technology exists, it just needs to be harnessed.
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Jeep Call of Duty
Campaign Deck (presented and sold to Jeep USA & Activision)
For the last two years the Jeep brand has invested heavily in a partnership with Activison and its COD game series in the hopes it will help provide a new younger audience with a connection and higher consideration for the brand in the future. Each year a special edition Jeep with custom badging and colorways is introduced with the launch of a new edition of the COD franchise. This year we convinced the client and its partner that if they wished to achieve their true goal they needed to do more. We provided a program that tapped into the true needs of the gamer, an intricate multi-level experience that was reminiscent of gameplay behaviour. Multiple rewards and activities to keep up interest of the launch period across multiple channels, a truly integrated campaign. In the end we only produced a portion of the campaign, we just ran out of time, client and partner relationship was troubled and just took to long to iron out their difficulties. It happens.
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Powerade
Winning Pitch Deck Digital AOR, Canada
Powerade asked us to come in and pitch for the digital side of their business, we were to work in a partnership with their mass agency, Z.A.K. We came up with a new level of engagement for the brand. Working with the insight that most powerade drinkers use the beverage around training and exercise time we came up with a socially activated program to reward and enrich exercise. The program centered around a Facebook platform with a mobile app to help with fulfilment and engagement. Contests were used to increase awareness/purchase. The big win was convincing the brand they should invest more time around their facebook presence and forego a brand site all together.
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One World One Jeep
Campaign Deck (presented to Domestic and International Brand Leadership)
A world wide communication platform to unify Jeep owners and those considering Jeep ownership. Everyone has an experience in a Jeep worth telling, let’s give them an arena to tell it. With Jeep (all of Chrysler) trying to break into the european markets for really the first time now that they have the partnership with Fiat is one of the best times to give the Jeep brand a unique communication channel the brings the brand to life. Its not just about sharing stories it’s also about the brand giving back and activating on insights and moments captured with the platform. Its a big idea that needs big $$$, it’s still being processed by the big machine that is Chrysler.
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Jeep Adventure Insurance Co
Campaign Deck (presented to International Brand Leadership)
Owning a Jeep is an adventure, you can do almost anything in one. We had a little fun with this one, we let our imagination run wild and came up with the idea that the adventure a Jeep offers is so crazy they need their own Insurance Co. It sold and then the legal department killed it, it happens.
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Meijer
Winning Pitch Deck
If you don’t know what Meijer is, they are one of the biggest grocers in the mid-west, think target and loblaws had a wacky child. They have a great brand with a great sense of humour (check this out, http://www.youtube.com/watch?v=ZQSa2bRYxFc, there are tons more). We were able to harness that sense of humour and tackle back to school in a slightly untraditional way. We had fun, the client loved it and then they went with another agency, oh well.
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Sapient CD Summit
Original Idea Deck (we went with the “Enter the Brain” Concept, I preferred the other 2)
I am always a fan of having fun with internal events. We should be creative for ourselves too (culture is very important). We had 3 strong concepts for promoting and engaging a world wide CD Summit being hosted in our Toronto Offices, we sold one, then the office politics and budget considerations happened, hahahha.
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Jeep Compass Kelly Blue Book Banner
Final Creative Deck
We all have to do banners, you can still have fun, or even produce a new format if you’re willing to work with Media and the media property. We worked with Kelly Blue Book to come up with this expanding pencil format, its was mad successful.
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