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Coca-Cola has an ongoing relationship with WWF. Part of that partnership is to help bring more awareness to the plight of the polar bear and what better way to do that then create a social outreach program that includes a physical web-enabled installation in high traffic areas. We created an interactive ecosystem that called for pledges (Facebook, YouTube, Twitter & Instagram) to help keep the simulated polar bear environment frozen and increase awareness.

Role: Creative Director

Client: Coca-Cola & WWF

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