Give a little bit.

Following the success of their 2013 Superbowl spot “Give a little bit”, Coke wanted to launch a random acts of kindness social platform which came to life as one of YouTube’s first new responsive enhanced channels. Really leveraging the power of Google/Youtube’s network to bring the audience in and give them a platform for their voice or expression to be heard/watched. It’s nice to work on a project with a little more meaning once in a while.

Role: Creative Director, Art Director

Client: Coca-Cola Canada

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