Jeep Capabilities

Tasked with the redesign of the Capabilities Section on Jeep.com, rather than just redesign/update existing content we worked closely with our client (Mr.Dan Gliniecki) to come up with something more compelling. What we came up with was a content series of videos capturing all 7 Jeep models conquering the Rubicon Trail, one of the hardest off road trails in the world. With the help of the untraditional guerrilla video production skills of Bandito Brothers we captured Jeep like it had never been done before, creating a compelling argument/experience of what it means to truly own a jeep. To this day this has created the new standard for how Jeep captures its vehicles.

Role: Creative Director, Art Director

Client: Jeep USA

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