We were tasked with the redesign of the Capabilities section of Jeep.com but rather than just redesign/update existing content we worked closely with our client (Mr.Dan Gliniecki) to come up with something more compelling. What we came up with was a series of 31 videos capturing all Jeep models conquering the Rubicon Trail, one of the hardest off road trails in the world. With the help of the untraditional guerrilla video production skills of Bandito Brothers we captured Jeep like it has never been done before, creating a compelling argument/experience of what it means to truly own a jeep.
While on the Rubicon we had the fortune of meeting a true Jeep and Offroading Legend, Mr. Mark Smith. Again with the help of the crew at Bandito Bros we captured two wonderful videos of Mark and his Daughter explaining the history of the Rubicon and their company Jeep Jamboree (which offers offloading experiences all over america). Mark has been working with Jeep for over 40 years.
The team didn’t stop here with just great video content we also created a more efficient system in which to compare models capabilities. This is an example of a project that had a unified goal and team effort to come up with a truly compelling solution to a business and communication problem.