Project Rushmore

Harley-Davidson needed to launch their redesigned touring bikes, their most important line-up of their motorcycles.

How better to sell a bike that’s made for riders, by riders, than to take them on the ultimate ride through the spectacular red hills of Utah’s Canyonlands National Park.  The goal was to remind the target audience of WHY they love to ride Harley-Davidsons with a beautifully shot fully interactive video experience.

Role: Creative Director, Art Director

Client: Harley-Davidson USA

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